"Endowment Effect": Why do you think the long orders you hold will rise no matter how you look at them?
- 2026-07-28
- Posted by: Wmax
- Category: Tutorial
1. A phenomenon that confuses countless traders
Let's say you open a long order when the price of gold is at $4,800 an ounce. Subsequently, the market fluctuated downwards, and the price fell to $4,600. At this time, you open the trading software, check the K-line chart and read the market analysis repeatedly, and there is an increasingly strong voice in your heart telling you: "It will rise back. The fundamentals have not changed. This is just a short-term correction."
And if your friend has no position at the same price and sees the same chart, he may come to the completely opposite conclusion: "The trend has turned and it's time to stop the loss."
Why do long traders and short traders read completely different signals from the same chart?
Two core concepts in behavioral finance - the "endowment effect" and the "anchoring bias" - may explain this puzzle that has troubled countless precious metals traders.
2. Endowment effect: What you have is better
The endowment effect means that when a person holds an asset, he or she tends to overestimate its value. This psychological tendency makes it difficult for traders to sell at a loss, or even sell at a fair price, because they rely more on their own expectations rather than the actual situation of the market to judge the future price of an asset.
In precious metals leverage trading, the destructive power of the endowment effect is particularly significant. When you hold a long gold order, this order is no longer just a market position - it carries your judgment, your confidence, and your funds. You begin to tend to look for all information that supports "the price of gold will rise" and ignore or downplay those contrary signals. This "confirmation bias" and the endowment effect reinforce each other, forming a self-enclosed cognitive cycle.
The upshot is: the longer you hold a long position, the harder it becomes to objectively assess the true direction of the market.
3. Anchoring effect: You are "kidnapped" by your own entry price
What often appears at the same time as the endowment effect is the anchoring effect.
The anchoring effect means that when people make judgments, they are easily dominated by the information they are initially exposed to (i.e. the "anchor"), and use this anchor as a reference point to make adjustments. However, due to insufficient adjustment, the final judgment will be biased towards the anchor.
In precious metals trading, the most dangerous "anchor" is your entry price -. Once you establish a position at a certain price, that price becomes a psychological benchmark - you will unconsciously believe that the market "owes" you a chance to return to this price.
For example, when gold falls back from US$5,200 to US$4,900, anchored at US$5,200, you may think, "It has fallen by US$300, and it's almost time to rebound." But the market doesn't know your entry price, nor does it care about your cost - it only follows the relationship between supply and demand and the collective will of market participants.
There is another common manifestation of the anchoring effect in the precious metals market: investors become obsessed with certain "round numbers" or "historical prices". For example, they believe that "gold at US$5,000 is the top" or "silver at US$30 is the reasonable price", while ignoring the fact that the market structure has fundamentally changed.
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4. How WMAX trading tools help overcome psychological biases
It is unrealistic to completely eliminate the endowment effect and the anchoring effect—these are instinctive responses ingrained in the human cognitive system. However, through reasonable tools and mechanisms, traders can "hedge" their own psychological deviations to a certain extent.
1. Multi-time period chart analysis
WMAX provides a relatively complete set of analysis tools for gold, silver and other precious metal traders through deep integration of MT4/MT5 trading terminals-2. MT4 provides 9 time period options, from 1 minute to monthly; MT5 further expands to 21 time periods -2.
The value of multi-time period analysis is that when you are anchored by short-term fluctuations on the hourly chart, the daily or weekly chart may show a completely different trend direction. By cross-validating between different time dimensions, traders can reduce overreliance on a single "anchor" -2.
2. Technical indicators and objective signals
MT4 integrates more than 30 technical indicators, including moving averages, Bollinger Bands, MACD, RSI and other commonly used tools; MT5 provides 38 built-in technical indicators-2. The buy and sell signals provided by these indicators are based on mathematical calculations of price data rather than subjective feelings - they can serve as "external calibrators" against the endowment and anchoring effects.
Has the RSI entered the overbought zone when your heart tells you it will go up? Are the moving averages still aligned long when your anchoring mindset is telling you it's going to go down? Objective technical indicators can help you escape the psychological trap of "because I hold it, so I'm bullish".
3. EA automated trading
WMAX supports the operation of EA (intelligent trading system)-2. EA can write trading strategies as programs, and the software automatically performs analysis, judgment and order-2.
The value of automation lies not only in execution efficiency;Discipline. When the endowment effect in human nature makes you unwilling to stop loss, an EA with set stop loss conditions can resolutely execute it - it will not change parameters just because "I think it will rise back".
5. Market liquidity: another objective factor that is easily overlooked
In addition to psychological biases, the objective operating mechanism of the market also affects trading results.
WMAX's market analysis has pointed out that liquidity and technical factors play an important role in gold fluctuations - the "liquidity vacuum" caused by the decline in OTC trading volume will further amplify price shocks-3.
Under extreme market conditions, the gold and silver markets may experience sharp widening of bid-ask spreads, significant increases in slippage, delays in order execution or even failure -3. When the market lacks sufficient counterparties, even small buy and sell orders may trigger violent price jumps -3.
This means:Even if your judgment is correct, liquidity problems under extreme market conditions may make your actual transaction price far deviate from expectations.——This, combined with the endowment effect and anchoring effect, may result in losses far exceeding expectations.
6. Write at the end: Your judgment is not equal to the market’s judgment.
The endowment effect makes you overestimate the value of the position you hold, and the anchoring effect makes you kidnap your mind by the entry price - these two psychological biases work together to make you "think it will go up no matter how you look at it" when you hold a long order, and "you feel it will fall no matter how you look at it" when you hold a short order.
But the market will not change direction because of your positions.