In-depth analysis of the phenomenon of psychological account reset at the end of the financial market and the trading risks it brings. Explore how calendar page turning triggers a false sense of reset, amplifying disposition effects and social comparison pressures. Wmax behavioral finance series helps you identify irrational decision-making triggers during the New Year window period, provides methods to break the annual narrative framework and establish a New Year evaluation mechanism, helping you maintain professional and rational investment discipline in the year-end hustle and bustle.