{"id":7954,"date":"2025-12-15T13:54:48","date_gmt":"2025-12-15T05:54:48","guid":{"rendered":"https:\/\/www.kpai1.cn\/?p=7954"},"modified":"2025-12-15T13:54:53","modified_gmt":"2025-12-15T05:54:53","slug":"%e4%bb%a5%e8%a1%8c%e4%b8%ba%e9%87%91%e8%9e%8d%e4%b8%ba%e9%94%9a%ef%bc%8c%e6%9e%84%e5%bb%ba%e5%8f%8d%e8%84%86%e5%bc%b1%e4%ba%a4%e6%98%93%e7%b3%bb%e7%bb%9f","status":"publish","type":"post","link":"https:\/\/www.kpai1.cn\/ja\/\u30a2\u30fc\u30ab\u30a4\u30d6\/7954","title":{"rendered":"\u884c\u52d5\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u3092\u30a2\u30f3\u30ab\u30fc\u3068\u3057\u3066\u5229\u7528\u3057\u3001\u8106\u5f31\u306a\u53d6\u5f15\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b"},"content":{"rendered":"<p class=\"translation-block\">\u5c0f\u58f2\u30c8\u30ec\u30fc\u30c0\u30fc\u306e\u9577\u671f\u640d\u5931\u306e\u4e3b\u306a\u539f\u56e0\u306f\u6226\u7565\u306e\u5931\u6557\u3067\u306f\u306a\u304f\u3001<strong>\u4f53\u7cfb\u7684\u306a\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/strong>\uff08\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff09\u306b\u3088\u3063\u3066\u5f15\u304d\u8d77\u3053\u3055\u308c\u308b\u4e0d\u5408\u7406\u306a\u610f\u601d\u6c7a\u5b9a\u3067\u3042\u308b\u3053\u3068\u304c\u3001\u591a\u304f\u306e\u5b9f\u8a3c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u640d\u5931\u56de\u907f\u3001\u81ea\u4fe1\u904e\u5270\u3001\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u306a\u3069\u306e\u5fc3\u7406\u7684\u30e1\u30ab\u30cb\u30ba\u30e0\u306f\u3001\u5b9f\u969b\u306e\u8ca1\u52d9\u4e0a\u306e\u5727\u529b\u4e0b\u3067\u306f\u3001\u7279\u306b\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u74b0\u5883\u3068\u5b9f\u969b\u306e\u53d6\u5f15\u74b0\u5883\u3092\u5207\u308a\u66ff\u3048\u308b\u3068\u304d\u306b\u5927\u5e45\u306b\u5897\u5e45\u3055\u308c\u307e\u3059\u3002 Wmax \u306f\u3001\u884c\u52d5\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u306e\u539f\u5247\u3092\u88fd\u54c1\u8a2d\u8a08\u306b\u6df1\u304f\u7d71\u5408\u3057\u3001 \u30e6\u30fc\u30b6\u30fc\u304c<strong>\u8a2d\u5b9a\u53ef\u80fd\u306a\u4ecb\u5165\u30e1\u30ab\u30cb\u30ba\u30e0<\/strong>\u3092\u901a\u3058\u3066\u3053\u308c\u3089\u306e\u9038\u8131\u3092\u7279\u5b9a\u3001\u7de9\u885d\u3001\u4fee\u6b63\u3057\u3001\u3088\u308a\u56de\u5fa9\u529b\u306e\u3042\u308b\u53d6\u5f15\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>1. \u640d\u5931\u56de\u907f\u3068\u5f31\u6c17\u884c\u52d5: \u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3055\u308c\u305f\u30eb\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u611f\u60c5\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u7f6e\u304d\u63db\u3048\u308b<\/p>\n<p class=\"translation-block\"><strong>\u884c\u52d5\u30e1\u30ab\u30cb\u30ba\u30e0<\/strong>: Kahneman &amp; Tversky (1979) \u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3067\u306f\u3001\u4eba\u3005\u306e\u640d\u5931\u306e\u82e6\u75db\u306f\u3001\u540c\u3058\u5229\u76ca\u306e\u559c\u3073\u306e\u7d04 2 \u500d\u3067\u3042\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u304a\u91d1\u3092\u5931\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u30b9\u30c8\u30c3\u30d7\u30ed\u30b9\u3092\u5b9f\u884c\u3059\u308b\u4ee3\u308f\u308a\u306b\u304a\u91d1\u304c\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u300c\u6ce8\u6587\u3092\u6301\u3061\u7d9a\u3051\u308b\u300d\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>Wmax \u4ecb\u5165\u30c7\u30b6\u30a4\u30f3<\/strong>\uff1a<\/p>\n<p class=\"translation-block\">\u30e6\u30fc\u30b6\u30fc\u306f\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u30aa\u30fc\u30d7\u30f3\u3059\u308b\u969b\u306b<strong>\u30b9\u30c8\u30c3\u30d7\u30ed\u30b9\u6ce8\u6587<\/strong>\u3092\u8a2d\u5b9a\u3059\u308b\u304b\u3001 \u9078\u629e\u7684\u7d04\u5b9a\u3092\u907f\u3051\u308b\u305f\u3081\u306b<strong>OCO \u6ce8\u6587<\/strong>\uff08\u4e00\u65b9\u304c\u4ed6\u65b9\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\uff09\u3092\u4f7f\u7528\u3057\u3066\u30b9\u30c8\u30c3\u30d7\u30d7\u30ed\u30d5\u30a3\u30c3\u30c8\u3068\u30b9\u30c8\u30c3\u30d7\u30ed\u30b9\u3092\u62d8\u675f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6709\u5229\u306a\u5e02\u6cc1\u306b\u5fdc\u3058\u3066\u30b9\u30c8\u30c3\u30d7\u30ed\u30b9\u30ec\u30d9\u30eb\u3092\u81ea\u52d5\u7684\u306b\u5f15\u304d\u4e0a\u3052\u308b<strong>\u30c8\u30ec\u30fc\u30ea\u30f3\u30b0\u30b9\u30c8\u30c3\u30d7<\/strong>\u6a5f\u80fd\uff08\u30c8\u30ec\u30fc\u30ea\u30f3\u30b0\u30b9\u30c8\u30c3\u30d7\uff09\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5229\u76ca\u3092\u78ba\u5b9a\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u5229\u76ca\u78ba\u5b9a\u304c\u65e9\u3059\u304e\u3066\u640d\u5931\u30b9\u30c8\u30c3\u30d7\u304c\u9045\u3059\u304e\u308b\u300d\u3068\u3044\u3046\u5f8c\u6094\u3092\u8efd\u6e1b\u3057\u307e\u3059\u3002<\/p>\n<p>\u898f\u5f8b\u3092\u6280\u8853\u7684\u306a\u30eb\u30fc\u30eb\u3068\u3057\u3066\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5bfe\u3059\u308b\u611f\u60c5\u306e\u5373\u6642\u7684\u306a\u5e72\u6e09\u304c\u5f31\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>2. \u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u5b9f\u969b\u306e\u5e02\u5834\u306e\u9593\u306e\u8a8d\u77e5\u7684\u30ae\u30e3\u30c3\u30d7: \u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u8abf\u6574\u3092\u4f7f\u7528\u3057\u3066\u5b9f\u969b\u306e\u5727\u529b\u3092\u56de\u5fa9\u3059\u308b<\/p>\n<p class=\"translation-block\"><strong>\u884c\u52d5\u30e1\u30ab\u30cb\u30ba\u30e0<\/strong>: \u5b9f\u969b\u306e\u91d1\u878d\u30ea\u30b9\u30af\u304c\u306a\u3044\u305f\u3081\u3001\u6a21\u64ec\u53e3\u5ea7\u3067\u6d3b\u6027\u5316\u3055\u308c\u308b\u8133\u306e\u5831\u916c\u56de\u8def\u306f\u3001\u5b9f\u969b\u306e\u53d6\u5f15\u306e\u5834\u5408\u3068\u306f\u672c\u8cea\u7684\u306b\u7570\u306a\u308a\u307e\u3059 (Loewenstein &amp; Issacharoff\u30011994)\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u904e\u5270\u306a\u30ea\u30b9\u30af\u30c6\u30a4\u30af\u3084\u6226\u7565\u306e\u305a\u308c\u3092\u793a\u3057\u3001\u5b9f\u969b\u306e\u53d6\u5f15\u306b\u52b9\u679c\u7684\u306b\u79fb\u884c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><strong>Wmax \u30c8\u30ec\u30fc\u30cb\u30f3\u30b0 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\uff1a<\/p>\n<p class=\"translation-block\">\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u969b\u3001 \u30e6\u30fc\u30b6\u30fc\u306f<strong>\u521d\u671f\u8cc7\u672c\u3001\u30ec\u30d0\u30ec\u30c3\u30b8\u6bd4\u7387\u3001 \u901a\u8ca8\u5358\u4f4d\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/strong>\u3057\u3066\u3001\u8a08\u753b\u3055\u308c\u305f\u5b9f\u969b\u306e\u30aa\u30d5\u30a1\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u5f37\u5236\u7684\u306b\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30dc\u30e9\u30c6\u30a3\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u30a4\u30d9\u30f3\u30c8\uff08\u975e\u8fb2\u696d\u554f\u984c\u306a\u3069\uff09\u306b\u304a\u3051\u308b\u6226\u7565\u306e\u5805\u7262\u6027\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b<strong>\u30b9\u30ef\u30c3\u30d7\u30b3\u30b9\u30c8\u306e\u30d7\u30ec\u30d3\u30e5\u30fc<\/strong>\u3068<strong>\u30b9\u30ea\u30c3\u30da\u30fc\u30b8\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b9\u30a4\u30c3\u30c1<\/strong>\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u3002\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u5b9f\u969b\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u9593\u306e\u53d6\u5f15\u54c1\u8cea\u306e\u6f5c\u5728\u7684\u306a\u9055\u3044\u3092\u8996\u899a\u7684\u306b\u8868\u793a\u3059\u308b<strong>\u7d04\u5b9a\u30ec\u30dd\u30fc\u30c8\u6bd4\u8f03\u30d3\u30e5\u30fc<\/strong>\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u300c\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u30d5\u30a1\u30f3\u30bf\u30b8\u30fc \u30b7\u30e7\u30fc\u300d\u3067\u306f\u306a\u304f\u300c\u30b9\u30c8\u30ec\u30b9 \u30c6\u30b9\u30c8\u306e\u5834\u300d\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1266\" height=\"844\" class=\"wp-image-7956\" src=\"https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index.jpeg\" alt=\"Business stock finance marketing competition index variety of rice in supermarket sale growth shown\" srcset=\"https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index.jpeg 1266w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-300x200.jpeg 300w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-1024x683.jpeg 1024w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-768x512.jpeg 768w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-18x12.jpeg 18w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-900x600.jpeg 900w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/business-stock-finance-marketing-competition-index-600x400.jpeg 600w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p>3. \u904e\u5270\u306a\u53d6\u5f15\u3068\u640d\u5931\u3092\u751f\u307f\u51fa\u3059\u5fc3\u7406: \u30ea\u30b9\u30af\u7ba1\u7406\u306e\u3057\u304d\u3044\u5024\u306b\u3088\u308b\u5f37\u5236\u7684\u306a\u51b7\u5374<\/p>\n<p class=\"translation-block\"><strong>\u884c\u52d5\u30e1\u30ab\u30cb\u30ba\u30e0<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306f\u640d\u5931\u304c\u7d9a\u304f\u3068\u300c\u30ae\u30e3\u30f3\u30d6\u30e9\u30fc\u306e\u8aa4\u8b2c\u300d\u306b\u9665\u308a\u3084\u3059\u304f\u3001\u300c\u6b21\u306e\u53d6\u5f15\u3067\u52dd\u3066\u308b\u300d\u3068\u601d\u3044\u8fbc\u307f\u3001\u640d\u5931\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u306b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3057\u3001\u30ea\u30b9\u30af\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>Wmax \u30b7\u30b9\u30c6\u30e0\u4ecb\u5165<\/strong>\uff1a<\/p>\n<p class=\"translation-block\">\u3053\u308c\u306f<strong> 1 \u65e5\u306e\u6700\u5927\u640d\u5931\u5236\u9650<\/strong> (\u4f8b: \u53e3\u5ea7\u8cc7\u672c\u306e 2%) \u306e\u8a2d\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u30c8\u30ea\u30ac\u30fc\u5f8c\u306b\u65b0\u3057\u3044\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u958b\u304f\u8a31\u53ef\u304c\u81ea\u52d5\u7684\u306b\u5236\u9650\u3055\u308c\u307e\u3059\u3002 <strong>\u8a3c\u62e0\u91d1\u4f7f\u7528\u91cf\u306e\u8b66\u544a<\/strong>\u3092\u6709\u52b9\u306b\u3057\u3001\u30ea\u30b9\u30af\u30a8\u30af\u30b9\u30dd\u30fc\u30b8\u30e3\u30fc\u304c\u4e8b\u524d\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u3057\u304d\u3044\u5024\uff08\u4f8b\uff1a70\uff05\uff09\u3092\u8d85\u3048\u308b\u3068\u3001\u51b7\u9759\u306a\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u304c\u30d7\u30c3\u30b7\u30e5\u3055\u308c\u307e\u3059\u3002\u306f<strong>\u53d6\u5f15\u30ed\u30b0\u5206\u6790\u30e2\u30b8\u30e5\u30fc\u30eb<\/strong>\u3092\u7d71\u5408\u3057\u3001\u9ad8\u983b\u5ea6\u53d6\u5f15\u3084\u96c6\u4e2d\u3057\u305f\u591c\u9593\u30dd\u30b8\u30b7\u30e7\u30f3\u306a\u3069\u306e\u9ad8\u30ea\u30b9\u30af\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u81ea\u52d5\u7684\u306b\u30de\u30fc\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30bd\u30d5\u30c8\u5f37\u5236\u505c\u6b62\u300d\u3092\u901a\u3058\u3066\u3001\u4e0d\u5408\u7406\u306a\u884c\u52d5\u306e\u9023\u9396\u304c\u906e\u65ad\u3055\u308c\u3001\u5408\u7406\u7684\u306a\u5fa9\u5e30\u306e\u305f\u3081\u306e\u6642\u9593\u67a0\u304c\u8a2d\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>4. 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