{"id":8158,"date":"2025-12-25T17:06:19","date_gmt":"2025-12-25T09:06:19","guid":{"rendered":"https:\/\/www.kpai1.cn\/?p=8158"},"modified":"2025-12-25T17:06:24","modified_gmt":"2025-12-25T09:06:24","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e4%bd%a0%e6%80%bb%e5%9c%a8%e5%b9%b4%e6%9c%ab%e6%95%88%e5%ba%94%e4%b8%ad%e5%81%9a%e5%87%ba%e9%9d%9e%e7%90%86%e6%80%a7%e5%86%b3%e7%ad%96%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.kpai1.cn\/ko\/\uc544\uce74\uc774\ube0c\/8158","title":{"rendered":"'\uc5f0\ub9d0 \ud6a8\uacfc' \uae30\uac04\uc5d0\ub294 \uc65c \ud56d\uc0c1 \ube44\ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\uac00?"},"content":{"rendered":"<p>\ub9e4\ub144 12\uc6d4, \uae08\uc735\uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc774\uc0c1\ud55c \ud604\uc0c1\uc774 \uc790\uc8fc \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ud22c\uc790\uc790\ub4e4\uc740 \uac11\uc790\uae30 \uc190\uc2e4 \ud3ec\uc9c0\uc158\uc744 \uccad\uc0b0\ud558\uace0, \uc778\uae30 \ubd80\ubb38\uc744 \ucd94\uad6c\ud558\uba70, \uc5f0\uac04 \uc18c\ub4dd \uc2e4\uc801\uc744 \uc870\uc815\ud558\ub824\uace0 \uc5f4\uc2ec\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud589\ub3d9\uc740 \ud569\ub9ac\uc801\uc73c\ub85c \ubcf4\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 \uc5f0\ub9d0 \uc815\uc2e0\ud68c\uacc4 \uc7ac\uc124\uc815(Year-End Mental Accounting Reset)\uc5d0 \uc758\ud574 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. Wmax \ud589\ub3d9 \uae08\uc735 \uc2dc\ub9ac\uc988\ub294 \uc2e4\uc81c \uc704\ud5d8\uc740 \uc2dc\uc7a5 \ubcc0\ub3d9\uc774 \uc544\ub2c8\ub77c \"\uc2dc\uac04 \ub178\ub4dc\"\uc5d0 \ubd80\uc5ec\ub41c \uacfc\ub3c4\ud55c \uc758\ubbf8\uc5d0 \uc788\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc815\uc2e0\ud68c\uacc4\uc758 \uc5f0\uac04 \uc0ad\uac10<\/p>\n<p>\ub178\ubca8\uc0c1 \uc218\uc0c1\uc790 Richard Thaler\uac00 \uc81c\uc548\ud55c \"\uc815\uc2e0 \ud68c\uacc4\" \uc774\ub860\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc790\uae08\uc744 \ucd9c\ucc98, \uc0ac\uc6a9 \ub610\ub294 \uc2dc\uac04\uc5d0 \ub530\ub77c \uc11c\ub85c \ub2e4\ub978 \"\uacc4\uc815\"\uc73c\ub85c \ub098\ub204\uace0 \uc11c\ub85c \ub2e4\ub978 \uc704\ud5d8 \uc120\ud638\ub3c4\ub97c \ud560\ub2f9\ud55c\ub2e4\ub294 \uc810\uc744 \uc9c0\uc801\ud569\ub2c8\ub2e4. \uc5f0\ub9d0\uc740 \uc815\uc2e0\uc801 \uacc4\uc815\uc774 \uac15\uc81c\ub85c \"\ud3d0\uc1c4\"\ub418\ub294 \uc2dc\uac04\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \ud2b8\ub808\uc774\ub354\ub4e4\uc740 \ubb34\uc758\uc2dd\uc801\uc73c\ub85c \"\uc62c\ud574\uc758 \uc190\uc2e4\"\uacfc \"\ub0b4\ub144\uc758 \uae30\ud68c\"\ub97c \ubd84\ub9ac\ud569\ub2c8\ub2e4. \uc608: \"\uc774 \uc190\uc2e4\uc740 \ub0b4\ub144\uc73c\ub85c \uc774\uc6d4\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc0c8\ud574 \uc815\uc2e0\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.\" \ub610\ub294 \"\uc644\uc804\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub824\uba74 \uc5f0\ub3c4 \ub9d0 \uc774\uc804\uc5d0 \uc6d0\uae08\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.\" \uc774\ub7ec\ud55c \ubd84\ud560\uc740 \uc790\uae08\uc758 \ub3d9\uc9c8\uc131\uc744 \ubb34\uc2dc\ud569\ub2c8\ub2e4. \uc5b8\uc81c \ub3c8\uc744 \uc783\uc5b4\ub3c4 1\ub2ec\ub7ec \uc190\uc2e4\uc774 \uc804\uccb4 \ubd80\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \ub3d9\uc77c\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 '\ub2ec\ub825 \ud398\uc774\uc9c0 \ub118\uae30\uae30'\ub85c \uc778\ud574 \ub1cc\ub294 \uc798\ubabb\ub41c \uc7ac\uc2dc\uc791 \uac10\uac01\uc744 \uac16\uac8c \ub418\uc5b4 \uc131\uae09\ud558\uac8c \ud3ec\uc9c0\uc158\uc744 \ub9c8\uac10\ud558\uac70\ub098 \uc704\ud5d8\ud558\uac8c \ud3ec\uc9c0\uc158\uc744 \ucd94\uac00\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\ub9d0 \ucc98\ubd84\ud6a8\uacfc \uc99d\ud3ed<\/p>\n<p>\ucc98\ubd84\ud6a8\uacfc(Disposition Effect)\ub780 \ud22c\uc790\uc790\uac00 \uc218\uc775\uc131\uc774 \uc788\ub294 \ud3ec\uc9c0\uc158\uc744 \ub108\ubb34 \uc77c\ucc0d \ud314\uace0 \uc190\uc2e4\uc774 \ub098\ub294 \ud3ec\uc9c0\uc158\uc744 \uc7a5\uae30\uac04 \ubcf4\uc720\ud558\ub294 \uacbd\ud5a5\uc744 \ub9d0\ud55c\ub2e4. \uc774\ub7ec\ud55c \ud3b8\ucc28\ub294 \uc5f0\ub9d0\uc5d0 \ud06c\uac8c \uc99d\ud3ed\ub418\uc5b4 \uac15\uc81c \ud3d0\uae30 \ud589\uc704\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74(Odean, 1998) \ud22c\uc790\uc790\ub4e4\uc740 \ub2e4\ub978 \ub2ec\ubcf4\ub2e4 12\uc6d4\uc5d0 \uc190\uc2e4 \ud3ec\uc9c0\uc158\uc744 \uccad\uc0b0\ud560 \uac00\ub2a5\uc131\uc774 23% \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud45c\uba74\uc801\uc73c\ub85c\ub294 '\uc190\uc808\ub9e4 \uaddc\uc728'\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c\ub294 '\ub098\uc05c \uae30\ub85d\uc744 \uccad\uc0b0\ud558\ub294 \uac83'\uc774\ub2e4. \ub354\uc6b1 \uc704\ud5d8\ud55c \uac83\uc740 \uc77c\ubd80 \uc0ac\ub78c\ub4e4\uc774 \"\uc5f0\ub840 \ubcf4\uace0\uc11c\ub97c \uc544\ub984\ub2f5\uac8c\" \ub9cc\ub4e4\uae30 \uc704\ud574 \uc9c0\ub09c \uba87 \uac70\ub798\uc77c \ub3d9\uc548 \ub354 \ub192\uc740 \uac00\uaca9\uc758 \uc790\uc0b0\uc744 \ucad3\ub294 \ubc18\ub300 \ubc29\ud5a5\uc73c\ub85c \ud589\ub3d9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud589\ub3d9\uc740 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\uc5d0 \uae30\ucd08\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \"\uc5f0\ub840 \uac80\ud1a0\"\ub77c\ub294 \uc2ec\ub9ac\uc0ac\ud68c\uc801 \uc758\uc2dd\uc5d0 \ub300\ud55c \uc21c\uc885\uc5d0 \uae30\ucd08\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\ud68c\uc801 \ube44\uad50\uc555\ubc15: \ub204\uac00 '\uc5f0\uac04 \uc218\uc785'\uc744 \uc790\ub791\ud558\uace0 \uc788\ub294\uac00?<\/p>\n<p>\uc5f0\ub9d0\uc5d0\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0 '\ub098\uc758 2025\ub144 \uc218\uc775\uace1\uc120', 'XX\uc804\ub7b5 \uc5f0\uc728 50%' \ub4f1\uc758 \ucf58\ud150\uce20\uac00 \ub118\uccd0\ub098\uba70 \uac15\ub825\ud55c \uc0ac\ud68c\uc801 \ube44\uad50\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\uc774 \uc774\uc775\uc744 \ub0b4\ub294 \uac83\uc744 \ubcf4\uba74 \ub1cc\uc758 \ubcf4\uc0c1 \ud68c\ub85c\uac00 \ud65c\uc131\ud654\ub418\uace0, \uc6d0\ub798 \ube44\uad50\ud558\ub824\ub294 \uc758\ub3c4\uac00 \uc5c6\uc5c8\ub354\ub77c\ub3c4 \uc804\ub300\uc0c1\ud68c\uc5d0\uc11c \ubd88\uc548\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1266\" height=\"844\" class=\"wp-image-8160\" src=\"https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85.jpeg\" alt=\"\u5546\u4eba\u5728\u7b7e\u5408\u540c\" srcset=\"https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85.jpeg 1266w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-300x200.jpeg 300w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-1024x683.jpeg 1024w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-768x512.jpeg 768w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-18x12.jpeg 18w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-900x600.jpeg 900w, https:\/\/www.kpai1.cn\/wp-content\/uploads\/2025\/12\/unnamed-file-85-600x400.jpeg 600w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p>\uc774\ub7ec\ud55c \uc555\ub825\uc740 \uc704\ud5d8 \uc778\uc2dd\uc744 \uc65c\uace1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc218\uc775\uc790\ub294 \"\uc190\uc2e4\uc744 \ub450\ub824\uc6cc\ud558\uae30 \ub54c\ubb38\uc5d0\" \uc870\uae30\uc5d0 \uc218\uc775\uc744 \uc911\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud328\uc790\ub294 \"\ub4a4\ucc98\uc9c0\ub294 \uac83\uc744 \uc6d0\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0\" \ub808\ubc84\ub9ac\uc9c0\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. FOMO(Fear of Missing Out)\ub85c \uc778\ud574 \ubc29\uad00\uc790\ub4e4\uc740 \ub9f9\ubaa9\uc801\uc73c\ub85c \ucd94\uc138\ub97c \ub530\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud589\ub3d9 \uc2e4\ud5d8 \uacb0\uacfc, \uc2dc\ubbac\ub808\uc774\uc158\ub41c \uc5f0\ub9d0 \ud658\uacbd\uc5d0\uc11c \ud53c\ud5d8\uc790\uac00 \uace0\uc704\ud5d8 \uc9c1\ucc45\uc744 \ub9e1\uc744 \ud655\ub960\uc740 \ud3c9\uc18c\ubcf4\ub2e4 37% \ub192\uc558\uace0, \uc774\ud6c4 \ud6c4\ud68c\uc728\ub3c4 \ud06c\uac8c \uc99d\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2dc\ub300\uc758 '\uc5f0\ub9d0\uc1fc'\ub294 \ube44\ud569\ub9ac\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uc758 \uc0c8\ub85c\uc6b4 \uc628\uc0c1\uc774 \ub418\uace0 \uc788\ub2e4.<\/p>\n<p>\uc5f0\ub9d0\uc5d0 \uc2ec\ub9ac\uc801 \ud568\uc815\uc5d0 \uc800\ud56d\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n<p>\uc774\ub97c \uc218\ud589\ud558\ub294 \uccab \ubc88\uc9f8 \ubc29\ubc95\uc740 \"\uc5f0\uac04\" \ub0b4\ub7ec\ud2f0\ube0c \ud504\ub808\uc784\uc5d0\uc11c \ubc97\uc5b4\ub098\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb3c\uc5b4\ubcf4\uc138\uc694:<\/p>\n<p>\"\uc624\ub298\uc774 6\uc6d4 30\uc77c\uc774\ub77c\uba74, \ub098\ub294 \uc5ec\uc804\ud788 \uc774\ub7f0 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uac83\uc778\uac00?\"<\/p>\n<p>\ub300\ub2f5\uc774 '\uc544\ub2c8\uc694'\uc778 \uacbd\uc6b0 \uc758\uc0ac\uacb0\uc815\uc774 \uc2e4\uc81c \ub17c\ub9ac\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uae30\ubcf4\ub2e4\ub294 \uc2dc\uac04 \ub178\ub4dc\uc5d0 \uc758\ud574 \uac04\uc12d\ub41c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub458\uc9f8, \ub2e4\ub144\uac04\uc758 \uc9c1\uc704 \ud3c9\uac00 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \"\uc218\uc775\uc131\uc774 \uc788\ub294\uc9c0 \uc5ec\ubd80\"\uac00 \uc544\ub2cc \"\uac1c\ubc29 \ub17c\ub9ac\uac00 \uc5ec\uc804\ud788 \uc720\ud6a8\ud55c\uc9c0 \uc5ec\ubd80\"\uc5d0 \ub530\ub77c \ud3ec\uc9c0\uc158\uc744 \ubd84\ub958\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, AI \ucef4\ud4e8\ud305 \ud30c\uc6cc \uc218\uc694\ub85c \uc778\ud574 \ub9e4\uc785\ud55c \ubc18\ub3c4\uccb4 \ud3ec\uc9c0\uc158\uc758 \uc0dd\uc874 \uc5ec\ubd80\ub294 12\uc6d4 31\uc77c \uc774\uc804\uc5d0 \uc790\ubcf8\uae08\uc744 \ud68c\uc218\ud560 \uc218 \uc788\ub294\uc9c0\ubcf4\ub2e4\ub294 \uc5c5\uacc4 \ucd94\uc138\uac00 \uc9c0\uc18d\ub418\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub2ec\ub824 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c '\uc5f0\uac04 \uc694\uc57d' \ucf58\ud150\uce20\ub97c \uc0ac\uc804\uc5d0 \ucc28\ub2e8\ud558\uc138\uc694. \uc5f0\ub9d0\uc5d0\ub294 \uadf8\ub8f9 \ub0b4\ub7ec\ud2f0\ube0c\ub85c \uc778\ud574 \uac10\uc815\uc774 \ud754\ub4e4\ub9ac\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uc218\uc775 \ubaa9\ub85d, \uc21c\uc704, \uc5f0\uac04 \ub9ac\ubdf0 \ubc0f \uae30\ud0c0 \uc815\ubcf4 \uc18c\uc2a4 \uac80\uc0c9\uc744 \uc904\uc774\uc138\uc694. \uc9c4\uc815\ud55c \ud22c\uc790 \uaddc\uc728\uc740 \uc544\ubb34\ub3c4 \ubcf4\uc9c0 \uc54a\uc744 \ub54c \uaddc\uce59\uc744 \uace0\uc218\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860: \uc2dc\uac04\uc740 \ucc99\ub3c4\uc77c \ubfd0 \uc2ec\ud310\uc774 \uc544\ub2c8\ub2e4<\/p>\n<p>\ub2ec\ub825\uc744 \ucf1c\ub3c4 \uc2dc\uc7a5 \ud328\ud134\uc774 \ubc14\ub00c\uc9c0 \uc54a\uc73c\uba70 \uc704\ud5d8 \ud5c8\uc6a9 \ubc94\uc704\uac00 \uc7ac\uc124\uc815\ub418\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4. '\uc0c8\ud574\uc804\uc57c'\ub85c \uc778\ud574 \ub0b4\ub9b0 \uc131\uae09\ud55c \uacb0\uc815\uc740 \uc885\uc885 \uc0c8\ud574\uc758 \uccab \ubc88\uc9f8 \uad50\ud6c8\uc774 \ub429\ub2c8\ub2e4. Wmax \ud589\ub3d9 \uae08\uc735 \uc2dc\ub9ac\uc988\ub294 \ub2e4\uc74c\uc744 \uc0c1\uae30\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \uc758\uc2dd\uc801\uc778 \uc2dc\uac04 \uac10\uac01\uc73c\ub85c \uc778\ud574 \uc758\uc0ac \uacb0\uc815\uc758 \ubcf8\uc9c8\uc774 \ubaa8\ud638\ud574\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc138\uc694. \uc9c4\uc815\ud55c \uc804\ubb38\uc131\uc740 \uc2dc\ub044\ub7ec\uc6b4 \uc5f0\ub9d0 \ubd84\uc704\uae30 \uc18d\uc5d0\uc11c\ub3c4 \uc790\uc2e0\uc758 \uc774\uc131\uc801\uc778 \ubaa9\uc18c\ub9ac\ub97c \ub4e4\uc744 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uae08\uc735\uc2dc\uc7a5 \uc885\ub8cc \uc2dc \uc2ec\ub9ac\uc801 \uacc4\uc815 \uc7ac\uc124\uc815 \ud604\uc0c1\uacfc \uc774\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \uac70\ub798 \uc704\ud5d8\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d. \ub2ec\ub825 \ud398\uc774\uc9c0\ub97c \ub118\uae30\ub294 \uac83\uc774 \uc798\ubabb\ub41c \uc7ac\uc124\uc815 \uac10\uac01\uc744 \uc720\ubc1c\ud558\uace0 \uc131\ud5a5 \ud6a8\uacfc\uc640 \uc0ac\ud68c\uc801 \ube44\uad50 \uc555\ub825\uc744 \uc99d\ud3ed\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. 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